360° Brands | Strategic | Creative | Effective
MY WORK
Branding isn’t just about how something looks—it’s about how it speaks, feels, and connects. Message, visuals, and the experience should reinforce a brand’s identity. From community to national to global campaigns, I build scalable brand ecosystems that align business goals with creative execution. I collaborate closely with teams to create brands that aren’t just seen but remembered. I focus on more than assets. I build strategic frameworks with interlocking language and visual identity systems that resonate with audiences.
Joonamie
Collaborated with co-founders to create a brand, identity, and packaging, for a luxury fashion e-commerce subscription platform. As the project neared completion, the brand architecture, identity, packaging, stationery suite, and website UX were finalized. The customer style survey and remaining website components were still in development when the partnership concluded prior to
The Tiny Publisher
Led Founder in strategic development of strategy, objectives, and full-scope branding for a women-owned boutique publishing startup, leading business positioning, marketing and website copy development, social media strategy, and the launch of its e-commerce platform and first publication. The cohesive branding and marketing materials positioned The Tiny Publisher for a successful launch. Within six months, the press sold 75% of its first print run and garnered industry praise for its design and production quality.
Vision Council of America
Contracted by PorterNovelli to create a scalable brand identity, brand guidelines, and launch and marketing materials for the Check Yearly. See Clearly. National eye health campaign. > Since the camaign launch in 2000, over 2M pieces of educational materials have been distributed to eyecare providers, educators, and consumers nationwide.
ADDY WINNER
The original launch campaign was awarded an ADDY The Check Yearly. See Clearly. brand has stayed true for almost 25 years.
zata|3
Guided founding partners in business positioning, brand development, and the creation of strategic marketing materials for a direct voter services startup. The cohesive branding and marketing materials positioned zatal3 for rapid growth. By the end of the second campaign season, the firm engaged over 150 clients across 42 states.; and within five years, was one of the most award-winning direct voter firms in the U.S.
