360° Brands | Strategic | Creative | Effective
Branding isn’t just about how something looks—it’s about how it speaks, feels, and connects. Message, visuals, and the experience should reinforce a brand’s identity. From community to national to global campaigns, I build scalable brand ecosystems that align business goals with creative execution. I collaborate closely with teams to create brands that aren’t just seen but remembered. I focus on more than assets. I build strategic frameworks with interlocking language and visual identity systems that resonate with audiences.
Joonamie
Luxury Fashion Subscription Service
Led brand development, strategic messaging, e-commerce website (UX/UI), e-marketing path, and copywriting. With launch scheduled prior to the pandemic, this company did not move forward.
The Tiny Publisher
Boutique Publishing House
Led B2B and DTC brand positioning and launch strategy and provided full scope branding, marketing and advertising campaign, and e-commerce website. Designed interior and cover for first publication that sold out 75% of the inventory within the first three months with industry and consumer praise for its design and production quality.
Vision Council of America
National Eye Health Campaign
Contracted by PorterNovelli to create scalable branding and guidelines, identity, full B2B marketing and PR materials, media kit, customizable, evergreen provider/patient materials and promotional "merch" for Check Yearly. See Clearly.
ADDY WINNER
This brand ecosystem, launched in 2000, is still in use and has distributed more than 2M pieces of educational materials to providers, educators, and patiens, nationwide.
zata|3
Direct voter Services Provider
Led business development and messaging planning prior to company launch followed by long-term consulting partnership overseeing development of 360° brand platform, website (UX/UI), e-marketing plan, and full-scope cross-channel materials. Within within two political cycles, zata|3 became one of the most award-winning direct voter firms in the U.S.