BEHIND THE SCENES
From startups to rebrands and national and global campaigns, I build scalable brand ecosystems that align business goals with creative execution—leading strategic rebrands, shaping visual identities, and creating messaging frameworks that resonate.
Collaborated with co-founders to create a brand, identity, and packaging, for a luxury fashion e-commerce subscription platform. As the project neared completion, the brand architecture, identity, packaging, stationery suite, and website UX were finalized. The customer style survey and remaining website components were still in development when the partnership concluded prior to launch.
Drove strategy, objectives, and full-scope branding for a women-owned boutique publishing startup, leading business positioning, marketing and website copy development, social media strategy, and the launch of its e-commerce platform and first publication. The cohesive branding and marketing materials positioned The Tiny Publisher for a successful launch. Within six months, the press sold 75% of its first print run and garnered industry praise for its design and production quality.
thetinypublisher.com
Contracted by OgilvyPR to create a scalable brand identity, brand guidelines, and launch and marketing materials for the Check Yearly. See Clearly. national eye health campaign. Since the camaign launch in 2000, over 2M pieces of educational materials have been distributed to eyecare providers, educators, and consumers nationwide.
The brand has stayed true for almost 25 years. The launch campaign was awarded an ADDY for Mixed Media Business-to-Business Campaign.
Guided founding partners in strategic positioning, brand development, and the creation of marketing materials for a direct voter services startup. The cohesive branding and marketing materials positioned zata|3 for rapid growth. By the end of the second campaign season, the firm engaged over 150 clients across 42 states.; and within five years, was one of the most award-winning direct voter firms in the U.S.