360° Brands | Strategic | Creative | Effective
OH, HELLO!
I’m Debbie Ferrari, a creative director and brand strategist with over 25 years of experience building brands that scale, evolve, and resonate. I specialize in brand ecosystems, storytelling, and multi-channel campaigns that ensure words and visuals carry equal weight. Whether leading rebrands, shaping messaging, or developing digital experiences, my focus is always clarity, consistency, and strategy-driven creativity.
> I’ve partnered with Johnson & Johnson, the American Cancer Society, OgilvyPR, Porter Novelli, and startups, now I’m looking for an opportunity to bring my expertise to an in-house team where collaboration and innovation shape extraordinary results.
Branding ecosystem with language and identity guidelines for a digital platform and app, and marketing, PR, pitch, and other internal and external communications.
Special events and fundraising campaigns supporting healthcare for more than 20,000 community members in Austin, TX.
Joonamie
Luxury Fashion Subscription Service
Led brand development, strategic messaging, e-commerce website (UX/UI), e-marketing path, and copywriting. With launch scheduled prior to the pandemic, this company did not move forward.
The Tiny Publisher
Boutique Publishing House
Led B2B and DTC brand positioning and launch strategy and provided full scope branding, marketing and advertising campaign, and e-commerce website. Designed interior and cover for first publication that sold out 75% of the inventory within the first three months with industry and consumer praise for its design and production quality.
Vision Council of America
National Eye Health Campaign
Contracted by PorterNovelli to create scalable branding and guidelines, identity, full B2B marketing and PR materials, media kit, customizable, evergreen provider/patient materials and promotional "merch" for Check Yearly. See Clearly.
ADDY WINNER
This brand ecosystem, launched in 2000, is still in use and has distributed more than 2M pieces of educational materials to providers, educators, and patiens, nationwide.
zata|3
Direct voter Services Provider
Led business development and messaging planning prior to company launch followed by long-term consulting partnership overseeing development of 360° brand platform, website (UX/UI), e-marketing plan, and full-scope cross-channel materials. Within within two political cycles, zata|3 became one of the most award-winning direct voter firms in the U.S.